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Personal Story: Bev Burgess

Bev Burgess

Bev Burgess is a senior professional who uses strategic marketing techniques to build service and solutions businesses. She is also a published author in business-to-business services marketing across IT, professional services and facilities management.

"My favorite attribute of the book, of the HEART model, is the piece on energy. Because when you are doing something day in, day out, and you want to do it well, you have to understand where to get the energy to do that."

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